Real Scale — ads review

One film built. Two more propositions at hook stage. Everything AI-generated; none of it is the platform.

P1 · Discovery — the film

1:40 · Lovekesh narration · hook shown is "the number gap"
What changed from the version you rejected. The proposition is now discovery alone. The market does not appear until 0:38, where it arrives as the answer — before that it is the buyer's own world: brochures, a broker's WhatsApp, a table. Narration is complete sentences throughout. 1:40 instead of 2:20.
The first beat is the hook card, so swapping to any of the other four approved hooks is a one-line change plus one re-recorded line of narration. See all five hooks →

P2 · The complete picture — hooks

For a buyer who has nearly chosen one project.
StrongestLoss

"You are about to book a flat in Gurgaon. Do you know what is approved for the empty plot next to it?" A question the buyer genuinely cannot answer, about a physical thing beside their money.

Loss

"Your Gurgaon builder will tell you what is coming up nearby. He will not tell you what was cancelled." The sharpest sentence of the set.

News

"Some Gurgaon projects still advertise a metro line that was quietly shelved years ago."

Self-interest

"Have you nearly decided on a flat in Gurgaon? Get a free second opinion before you pay the booking amount." Lowest stopping power, highest qualification — the control.

News

"Two towers went up in the same Gurgaon sector, in the same year. One is worth much more today. You could have known which one."

P4 · Negotiation leverage — hooks

StrongestNews

"Builders' own filings show 117 Gurgaon projects running late and less than half sold. A builder in that position needs your booking." The only line here a stranger cannot have heard before.

Self-interest

"Some Gurgaon builders need a sale far more than others do. A free 30-minute call tells you which ones, before you negotiate." The control — the only one with an explicit offer.

News

"The price a Gurgaon builder quotes you is an opening position. How far it moves depends on how badly he needs the sale."

Self-interest

"In a Gurgaon sales office you feel like the one who needs the deal. Sometimes it is the builder who needs it more."

Loss

"On a ₹2 crore flat in Gurgaon, three percent is ₹6 lakh. Nobody tells you which builders would even discuss it."

Two claims to check before these run. The metro line in P2's third hook — I have not verified which Gurgaon line was shelved and when, and the claim needs a source before it goes live. And "You could have known which one" in the last P2 hook comes close to promising we can predict appreciation; safer as "the reasons were knowable".